An entrepreneur at heart, Andreea has built and lead a national company, ran her own media agency, worked with national brands, as well as a strategic advisor to political figures and not for profit organizations. Business strategy meets brand strategy meets design thinking are Andreea’s unique set of skills that have been built and sharpened through her hands-on industry experience.

Collaborates Best On: Business Strategy & Innovation • Growth Strategy • Brand Strategy

With 25+ years of experience supporting both brands and agencies alike, Aynsley’s passion for tackling complex brand and consumer challenges comes to life through her insightful, dynamic and empathetic approach to problem solving. Her insatiable need to solve the why, what and how have led her to solve client problems around the globe for clients including Amazon UK, Telus and Loblaws and more.

Collaborates Best On: Innovation (Product, Service & Process) • Brand Strategy & Architecture • Insight Identification & Development • Strategic Planning

With 15 years of integrated communications experience spanning Fortune 500 companies, in Canada and the US, in retail, alcohol & beverage, financial & insurance, QSR, CPG, tourism, pharma and automobile, Carly is fully loaded and ready to collaborate.

Collaborates Best On: Go-To-Market Strategy • Comms Planning • Channel & Content Strategy

Cécile is an accomplished SEO strategist recognized for her strategic insight and commitment to client success. Her extensive background spans roles in agency settings and client-facing consultancy, where she has applied her deep knowledge and leadership across B2C, B2B, and e-commerce sectors. Her approach is grounded in data-driven decision making, ensuring that all strategies are based on solid analytics and insights. Fully bilingual, Cécile is adept at catering to a diverse client base that includes both Anglophone and Francophone audiences.

Collaborates Best On: Technical SEO • Content Strategy • Conversion Rate Optimization • Website Audits

A former journalist with over a decade of strategic marketing experience, Chantaie finds the heart of the story in every project and helps tell it in the most interesting and engaging way possible.

Collaborates Best On: Brand Strategy • Go-To-Market Planning • Content & Comms Strategy

A seasoned brand architect and senior leader with over 28 years of experience, Dan has sculpted the narratives of iconic brands like Skittles, Royal Canin, and Christie cookies. Renowned for his strategic prowess, he thrives in solving complex challenges to deliver unparalleled results. And as a skilled leader, he cultivates high-performing teams with a blend of inspiration and innovation, shaping the future of brand storytelling.

Collaborates Best On: Corporate Strategy • Brand Building • People Leadership & Training

An award-winning strategist with 17+ years of experience, Daniel helps brands realize their growth ambitions through a deep understanding of human behaviour, cultural fluency, crisp consumer insights and a passion for experience design. He excels at translating the complexities of a product into messaging that communicates its value quickly, clearly and persuasively. Daniel has advised leading global brands like Microsoft, Coca-Cola, Kraft and Unilever, as well as investors, startups, non-profits, government agencies and journalists.

Collaborates best on: Brand Strategy • Campaign & Comms Planning • Brand Identity Development

Daniella believes it’s good business to do good and is energized by helping organizations realize their potential to create purpose-driven, positive social impact. She is a social purpose strategist and entrepreneur with nearly two decades of corporate, agency marketing experience across the spectrum of global brands and scrappy start-ups. Daniella leads with empathy and compassion and is driven to do meaningful work that benefits others.

Collaborates Best On: Brand Purpose and Values • Social Impact Strategy • Brand Strategy

With an enduring focus on ‘there must be a better way’ and the belief that understanding is the key to success, David has worked with brands and agencies across multiple countries to ensure that the use of data is linked to business results. With over 20 years spent at Mediacom and GroupM leading teams focused on data strategy and data enablement, David has worked with brands such as Mars and VW to ensure the use and application of data is aligned to business strategy and outcomes.

Collaborates Best On: Data Strategy • Data Enablement & Collaboration • Data Architecture

An award-winning Strategist with over twenty-five years of experience, Doug’s mantra is ‘Strategy is about making choices.’ While working at some of Canada’s foremost agencies he has helped clients in every category imaginable make insightful choices that have fueled their growth. By blending business acumen with behavioral science, and research smarts with a sharp nose for the truth, Doug turns complexity into clarity and clarity into results. 

Collaborates Best On: Business Ambition Framing • Brand Strategy • Brand Architecture • Communications & Creative Strategy • Campaign Development

In her career, Eleanor has worked with provincial and federal governments on public awareness campaigns and has ushered in rebrands for a number of clients in healthcare, social impact, higher education and in tech and clean energy. She brings to the table a strong background in research, brand storytelling, and digital media. 

Collaborates Best On: Brand Strategy • Insights & Data Mining • Social & Content Strategy

Gisela is a marketing strategist with over 15 years of experience focused on digital ecosystems. She has worked on strategies, playbooks and campaigns for numerous industries including; activewear, pharma, culture and tourism and can name-drop work for Nike, BRP, and Hostelling International Canada, among others.

Collaborates Best On: Audience Intelligence • Content Strategy • Social Media Strategy • Digital Audits & Competitive Analysis • Digital Brand Strategy

I’ve been in the SEO game from day 1, with a focus on ethical practices that are sustainable while delivering rapid growth. I’ve taken businesses from $1M to $10M in under a year and won a number of awards. As a jack-of-all-trades, I can lend support across a broad spectrum of creative and innovative projects, and my background in copywriting means that everything I develop is optimized for high-volume, relevant, customer searches and queries and will make your brand stand out.

Collaborates Best On: Brand Development • Content Strategy • Creative Discovery • Creative Copywriting • Optimized SEO

As a strategic integrated brand marketer with over 18 years of experience, Hayley has led best-in-class product launches and engaging multi-channel campaigns for some of the world’s most iconic brands including Coca-Cola and Benefit Cosmetics. Her experience spans across the CPG, Beauty and Retail Industries.

Collaborates Best On: Brand Strategy • Campaign & Channel Planning • Go-To-Market Strategy

Jackie helps brands stay culturally relevant by tapping into their unique purpose and value in order to connect with their audiences. An award-winning brand builder, strategic leader and entrepreneur with 15 years experience spanning London, New York and Toronto, she has deep expertise in B2C (CPG, travel, insurance, beauty), social impact (purpose, non-profit) and platforms. Her agency roster includes JWT, mcgarrybowen, Edelman, Meta and TikTok, working across Johnson & Johnson, Unilever, Marriott, Coach, Clinique, The White House and more. Jackie enjoys flexing between brand purpose and identity to creative campaign development, go-to-market and comms planning.

Collaborates Best On: Brand Purpose & Positioning • Campaign Development • Social & Content Strategy

Steeped in culture and global experience, most recently as Sr. Global Brand Director at Canada Goose, James is an accomplished and trusted leader, with a track record of creative, commercial and cultural transformation. His expertise includes all facets of brand strategy, creative services, marketing communications and integrated consumer activation.

Collaborates Best On: Brand Purpose & Narratives • Creative & Content Strategy • Go-To-Market Planning

A communications specialist with 30 years of media planner-buyer immersion in a wide range of businesses, Jeff blends data with creativity, and has a unique ability to help brands and their partners build inventive and effective media and channel strategies.

Collaborates Best On: Making Media Creative • Comms Planning • Digital & Ecomm

Growth and performance marketing leader with 13+ years' experience as an analyst building data driven and performance focused organisations. Global cross-industry expertise in OEM, retail, FinTech, QSR and CPG. Leverages data analytics to optimise paid search, SEO, programmatic, paid social, eCommerce and CRO. Collaborates to develop solutions that anticipate evolving consumer behaviour. Skilled at coaching and mentoring talent to optimise capabilities and enhance decision-making.

Collaborates Best On: Digital Marketing Strategies • Measurement Planning & Visualisation • Digital Media Planning, Activation & Optimization • Growth & Performance Marketing

Leveraging her expertise in brand-building, campaign development and stakeholder management, Jodie has worked across telco, non-profit and government. With over 20 years experience working client side, she has managed Canada’s top media and creative agencies, developed award winning national campaigns, and built partnerships with high-profile organizations like TIFF, MLSE, Corus and Universal Music.

Collaborate Best On: Stakeholder Management • Campaign Development • Consumer Research

20 years of nurturing brand breakthrough in the health and wellness space has cemented Jon’s belief that constraints do not impede creativity; they enhance it. But getting there requires the right discipline, ingenuity and tenacity, which Jon has brought to brands around the world with the likes of Moderna, Pfizer, J&J, Kimberly-Clark and more. He asks the questions necessary to get to the root of a problem, create alignment on brand direction and strategic priorities, and lay the groundwork for campaigns to flourish.

Collaborates Best On: Go-To-Market Strategy • Brand Purpose • Comms Strategy

Curious by nature and driven by great ideas, Justin has experienced the best of both worlds as an integrated advertising professional, and also a client. His 16+ year experience in marketing communications have helped iconic brands stay relevant, start-ups lift off and NGO’s shine. He is extremely passionate about purpose-built approaches that meet the moment of today’s customer, and currently sits on the board of the Maine Conservation Institute.

Some notable brands Justin has led include TELUS, Volvo, Fidelity, Evian, Kraft, Nestle, Proximo and Johnson & Johnson

Collaborates Best On: Brand Strategy • Brand Identity & Expression • Integrated Marketing

An integrated strategic planner with over 17 years of marketing and communications experience, Karly is an intuitive, values-driven passionate planner focused on delivering impactful work that achieves better outcomes.

Collaborates Best On: Brand Strategy • Creative & Campaign Development • Narrative Development

Leisha brings over 20 years of delivering breakthrough brand growth for organizations by finding their intersection with business. With expertise that spans General and Brand Management she understands the need for Marketing to not only stand out, but to drive business.

Leisha’s driven value to global companies like Kraft Heinz, Manulife Financial, and Mackenzie Investments with experience spanning FI to CPG, across industries, including Food, Beverages, Insurance, Investments, Banking, and Retirement, while catering to both B2C and B2B audiences. Recognized for challenging conventions and unlocking potential for any brand, Leisha propels brands beyond a sea of sameness.

Collaborates Best On: Brand Strategy • Brand Identity • Brand Communications • Brand Innovation • Brand Purpose • Creative Strategy

Awarding winning brand builder that has over 25 years of experience building healthcare brands. Building brands feeds Leslie’s deep curiosity about culture, people, and their motivations and behaviours to get to the core of what matters most to them. It allows her to cut through volumes of medical and human insights to get to the heart of the problem the brand can uniquely solve and make a meaningful difference in people’s lives. Leslie believes there has never been a more exciting time to market health and wellness brands, “We are seeing more and more non-traditional health and wellness companies entering the space pushing the bar even higher of what a breakthrough brand looks like in the space."

Collaborates Best On: Healthcare Brand Strategy • Campaign Development • Brand Purpose/Identity

Marianne McBean loves the challenger brand, the pioneer, the lost, the troubled, the brand with big ambitions. Her 25 years of business building strategic experience and taste for critical thinking allow her to position or reposition brands to disrupt, open new markets, innovate, fine tune CX to win. With a steady hand on brand equity, Marianne believes strategy never sleeps!

Collaborates Best On: Brand Positioning • Consumer Segmentation • Brand Architecture

Mary McPherson brings deep expertise in CPG Marketing with over 14 years in Brand Management at P&G, including 6 years as the Digital Media Lead for Canada. She is highly skilled in digital, social and e-commerce strategy and marketing analytics.

Collaborates Best On: Shopper Marketing • Digital & Ecommerce Strategy • Go-To-Market Planning

A seasoned, award-winning brand strategist and researcher who honed his skills for almost 20 years in network and independent creative agencies across the UK and Canada; including TBWA, John St., Dentsu & Real Talk Insights. Mat is a natural collaborator who leverages research and creative intuition to drive client growth and effectiveness.

Collaborates Best On: Brand Strategy • Consumer Research • Workshop Design & Facilitation

Mathieu has over 17 years of experience working with top tier CPG and QSR companies and has recently spent 18 months growing a plant-based beverage startup. He has shaped the brand direction for well-known food and beverage brands such as McDonald's, Reese's, Oh Henry!, Kraft Dinner, and Kraft Singles. His teams have won over 70 national and international awards for various initiatives like innovation, content marketing, media planning, influencer marketing, and integrated campaigns. Mathieu is fluent in both English Canadian and French-Canadian cultures.

Collaborates Best On: Product Innovation • Go-To-Market Strategy • Brand Strategy & Positioning • Creative & Campaign Development • Influencer Marketing • DTC Strategy • Quebec Adaptation • Food & Beverages Startup Mentoring

Brand Strategist. Workshop Facilitator. Interdisciplinary Researcher.
McKenzie helps brands identify how they want to show up in the world, who they want to connect with, and how their audiences want to be connected with. She’s steered award-winning creative strategy for non-profit organizations such as SickKids Foundation and had the privilege of collaborating with some of Canada’s leading agencies, management consultancies, and globally-recognized brands. Ultimately, McKenzie’s curiosity lies in understanding the fullness of the human experience, the cultural field that influences it, how brands can add value to both.

Collaborates Best On: Brand Purpose & Positioning • Audience Identification • Workshop Facilitation • Creative Strategy & Campaign Development • Research & Insights

A strategist with 8 years of experience working in social impact and sustainability, Meg cares deeply about helping brands create and communicate positive change. From developing ESG strategies to identifying impact goals to effectively communicating sustainability efforts, Meg has worked at agencies and in-house to support global organizations on their impact journeys. Highlights include BESTSELLER, Converse, J.Crew Group, LCBO, TD Bank, Tiffany & Co., and Sephora.

Collaborates Best On: ESG & Impact Strategy • Impact Measurement, Tracking and Reporting • Sustainability Communications

Curious. Creative. Collaborative. Solves business and communication problems for brands, agencies, entrepreneurs, governments, NGO’s in every imaginable category.

Collaborates Best On: Creative Strategy • Brand Strategy & Positioning • Communication Planning • Customer Research • Sustainability Strategy • Taxonomy & Naming

With a passion for passion for behavioural science, Michelle is inspired to explore and create new tools, frameworks and processes which are aligned to a more contemporary understanding of how consumers actually make decisions.

Collaborates Best On: Product Innovation • Brand Strategy & Positioning • Communication Strategy

One part strategy, one part creative, Nish has developed integrated marketing campaigns for a broad range of clients including: Amazon, LEGO, Nintendo, CBC, Destination Canada, RBC, Ford, Pepsi and Nespresso. With over 20 years of experience working at Meta, IPG/Initiative and the NHL, Nish believes in the power of ideas to help brands grow.

Collaborates Best On: Full Funnel Marketing Campaign Development • Communications and Channel Planning • New Business Pitches.

Paul brings over 20 years of strategic problem solving to the table. He has led the development of new and innovative strategic approaches working client side (Loblaw Companies Limited, Rogers Communications), agency side (McCann Erickson, FCB Group) and independently (for clients ranging from Amazon to Intuit). Paul prides himself on his ability to switch gears between big-data and quantitative analysis, and deep emotional insight. He has pioneered approaches linking marketing activity to business results.

Collaborates Best On: IMC Planning • Digital & Content Strategy • CRM Strategy

Originally from Brazil, Paulo Leone has been crafting brands for the last two decades. With experience on both client and agency side, he has worked at top-tier agencies like Publicis and Cossette, and has developed strategies for some of the top brands in Canada, including Rogers, McDonald’s, Labatt, CIBC, Chrysler, and Canada Post, Salesforce and Bombardier. An avid world traveller well known for his people skills, insatiable curiosity, and creative thinking, he is constantly looking at things, whether advertising or not, and asking himself: what would I have done to make it better.

Collaborates Best On: Brand Purpose & Positioning • Brand Identity Design • Creative Strategy

With 25+ years of experience as strategist, creative director and designer Rick has applied calculated creative thinking to develop, launch and refresh brands for a diverse clientele that includes MLSE, OLG, Nestlé, Aphria and MDA. As a keen observer of human experience, cultural context and design, he shapes brands whose story is authentic, scalable and crafted to provide clients with a clear competitive advantage.

Collaborates Best On: Brand Purpose & Narratives • Brand Design Strategy • Creative & Content Strategy

Rory is driven by the exciting opportunities that cutting-edge tech provides to solve marketing problems. This passion has fuelled his 18-year marketing and communications career, where he has achieved successes working with brands on both the client and agency side. Recently, Rory has developed client-facing value propositions and led the enterprise-wide adoption of AI and other Emerging Technologies in multiple agencies.

Collaborates Best On: AI & Emerging Technology Application • Business Strategy • Value Propositions

A journalist turned strategist, Sarah likes to help brands tell stories. Her work has been featured on Jimmy Kimmel Live and written about in The New York Times, Fast Company and Ad Week. She is a proud generalist who can help brands with everything from Brand Purpose to Product Innovation.

Collaborates Best On: Brand Purpose • Workshop Facilitator • Creative & Content Strategy

Sean, with over 20+ years of experience in building B2C established and start-ups brands, including five years at RBCx Ventures building a portfolio of 14 startups. Sean built three start-up brands at Ventures from scratch to leadership within those 5 years. He thrives on bringing clarity to chaos, extracting valuable insights from information, and finding inspiration through those insights. His motto is - "Move Business by Moving People." His expertise lies in collaborating on start-up brand strategy and management, developing functional marketing frameworks, crafting communication plans, and implementing Omni-channel storytelling techniques.

Collaborates Best On: Start-Up Brand Strategy & Management • Functional Marketing Frameworks • Omnichannel Marketing Planning

Vlad brings to brand building a blend of infectious passion and dynamic energy that consistently ignite ideas. Always rigorous in strategy, bold in creativity, and in tune with the heartbeat of culture, he navigates the complexities of global branding and the ambiguity of startups with equal finesse. His active engagement in emerging industries and technologies provides invaluable foresight, enhancing his adaptability across various business environments. This ensures that the brands he works with are consistently at the forefront of change, resonating with contemporary audiences and setting new trends and benchmarks in the market.

Collaborates Best On: Brand Strategy • Creative Strategy • Brand Identity • Brand Architecture • Naming • Messaging • Go-To-Market Strategy

Driven by the belief that you can 'do good and do good business' Yolanda loves to work with brands that believe that too. During her 17+ years in key roles at Unilever, World Vision International, and Coca-Cola, she was able to demonstrate that this is a viable business plan and that the two are not mutually exclusive.

Collaborates Best On: Brand Innovation • Brand Strategy & Planning • Brand Identity Development